| Buy One Get One Free |
Buy one get one free (BOGO) is the oldest trick in the book used
by strip mall opticals and big box stores. A retailer draws in the
customer with a great sounding deal. Is it such a great deal in the
end after spending $600 on a complete pair of glasses? And
what type of "Free" frames do you get?
Once again, why not be straight forward with the consumer? Do
you trust someone who tries to pull one over on you or bait and
switch?
Another favorite act of deception is the $20 eye exam (click here).
by strip mall opticals and big box stores. A retailer draws in the
customer with a great sounding deal. Is it such a great deal in the
end after spending $600 on a complete pair of glasses? And
what type of "Free" frames do you get?
Once again, why not be straight forward with the consumer? Do
you trust someone who tries to pull one over on you or bait and
switch?
Another favorite act of deception is the $20 eye exam (click here).
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