$20 Eye Exam?
This statement is an outright lie or is deceptive at the least.  Do you
really think the doctor is being paid $20 for an eye exam?  After 4
years of undergraduate schooling and 4 years of Optometry school
an eye doctor is going to receive $20 to take care of your eyes?  The
reality is that every doctor receives $59 to $75 for an eye exam.  The
optical reimburses the doctor the difference when you purchase eye
glasses.  Check the fine print . . . the exam is NOT $20 if you don't
purchase glasses.

Why can't they be upfront about it?  Do you want to trust your eyes
to someone who isn't being straight-forward from the beginning?  At
Planet Vision Eyecare we believe you are an intelligent consumer,
and our first priority is to serve your needs as a patient.

Another favorite act of deception is Buy One Get One Free or
BOGO.  
Alert